GAME OVER: 8 Mistakes Sending SDR Emails to SPAM 😢
You've already lost the email game before it starts if your email doesn't land in the inbox. These tactical, no-fluff tips will help you get your email in the inbox every time
‘sup SDR Leadership fam 👋
Before we dive in, if you know an SDR leader or someone trying to break into leadership, send them over for tactics and tips. Feel free to connect on LinkedIn too!
This is part 1 of the 3️⃣ pillars of good emailing
1] Deliverability (setup) - today’s post
2] Message Relevance (copywriting)
3] Correct email address (data)
Although I’m no email deliverability pro, these 8 mistakes are sending your emails right to spam... SERENITY NOW!
1. too many cold emails 😩
the daily limit per domain = 200 (post-warm-up)
2. unsubscribe link ⛔️
having your emails marked as spam is harmful to your domain reputation - making the unsubscribe button easy to find encourages its use over the "spam" button
3. Seems spammy 🚮
Be relevant and remove the non-targeted people from your list. No spray and pray! In short, don't piss people off who'll then mark your email as spam
4. Too many links 🔗
limit to 1, maybe 2 (pro tip: check that signature)
5. Too many trackers 👀
CRM, SEP, 15 chrome plugins... aim for 1
6. KPI 📊
not tracking bounce rates and open rates - these are early warning detection stats. If rates go up, something is broken
7. Setup ⚙️
Not setting up SPF, DKIM, and DMARC properly will hurt deliverability by increasing the odds of getting auto-flagged as spam
8. Warmup 🔥
When starting a new email domain you can’t just send 100s of emails from day one… spam filters are smart AF these days. Instead, use a free tool like GWarm (from the folks at gmass.co)
land in the inbox
win the day
so you can SEND IT 📧
✌️
No Fluff SDR Leadership: Lessons from the Trenches
The SDR teams I've led generated over $75millionARR for 3 SaaS startups since 2015. I share tactics and lessons learned on everything from A to Z for SDR leaders and people who want to break into leadership.
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